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entrepreneur

Northern Solar

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Northern Solar

Not everyone knows this, but Gary’s former career before he took the leap and started GBP, was actually as a Journeyman Electrician. He had spent years before that installing communication towers throughout western Canada, and then when he moved to the Yukon, he switched gears into the electrical trade.

Specifically, he wanted be an electrician so he could specialize in renewable energies, and in particular the growing field of solar.

So needless to say, now over 10 years later, when we were able to team up with Solvest, a northern Canadian based solar company, to create some new imagery for them, Gary was pretty stoked!

We’ve actually had our eye on the Solvest team for quite a while. They’re a super cool company that not only specializes in residential, commercial and industrial solar installs, but also is working on northern food security issues through their Cropbox product, as well as research and consultation.

Part of the reason we love working in industrial settings, and in this case specifically with solar installation, is that Gary feels at home on the work sites. He knows the safety standards, he understands the principals behind the systems, and this allows him a unique perspective and the ability to really know which elements to highlight when photographing both the site and the employees on the job.

On this particular project, he was even able to work along side some of the crew he used to work with as an electrician, just this time, he was behind a camera instead of helping with the install itself!

So on that note, here are a few of the images we got to create of the Old Crow solar project. This project is expected to offset annual diesel consumption by up to 30% for the community! It’s a super unique system, custom to Old Crow as it’s east/west facing to take advantage of the long summer days, generating power at the time of day when people are at home, utilizing it the most!





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Klondike Kettle Corn

One of our favourite projects so far this year was getting to work with Klondike Kettle Corn to develop some new imagery for their upcoming website re-launch and marketing materials!

Anyone who follows the work we do, knows we love working with small businesses and entrepreneurs, and getting to know Katie and her family was no exception. We got to do some lifestyle images with them, and they even braved the -40 weather we happened to get that weekend so that we could get some authentic Yukon Outdoor lifestyle shots! They were total pros the whole time. Our computer/tether system, however of course decided it didn’t want to work in -40, so we just did without….

Then, we went into a new realm that we haven’t tried before…food photography! For this set, we partnered up with Tara Kolla, a local stylist, who came to the GBP studio and worked with us for the day. We were so happy with how these turned out…and we can also confirm these flavours do in fact taste as good as they look. There was a LOT of taste testing going down…And our computer/tether system enjoyed this temperature a lot more.









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So...what do you do?

Ahhh networking...and the, what 'should' be an easy answer, that is actually more complex than you think....

I went to an "Un-Networking" event this week hosted by the oh-so-awesome SMRT Pop Ups team which sought to give local female entrepreneurs a chance to connect, share, and in some cases, just straight up practice answering the question "What do you do?"

The expected/easy answer for me?: We are a photography company that specializes in commercial, corporate and editorial photography.  

Even more broad? Well, we photograph people. People at work, people at play, and people doing the activities that matter most to them and their community.

But after taking some time to really think about it, I realized that still just didn't feel like it fully explains what we do. It felt flat to me, and it got me thinking about the reason we do the work we do...the reason we work specifically with businesses and organizations. 

Now that is because we love getting to the heart of WHY people do what they do.

We understand that we, as a society, crave connection. We crave authenticity and experience, and so when a business or organization wants to engage with their audience, the best way to do that is by personalizing themselves, and creating that actual human connection to their organization. By showcasing employees, or the people behind what you do, you can not only show your audience what you do, but more importantly, WHY you do it. 

As entrepreneurs ourselves, we love to celebrate  businesses and organizations and the people behind them that build our communities, that are providing for their families and that are making a difference in this world in their own unique way. We can connect with their experience, their struggles, and their determination, and so it's our job to then take that connection and create images that can reflect that back to a broader audience.

Needless to say, the event left me thinking a lot about our work here at GBP. About the complexities of it-the human connection and interpersonal skills it takes, the mix of both technical and artistic sides of our business that constantly keep us on our toes. It was a great night to reflect on not only WHAT we do, but the WHY we do it. And it's got us feeling pretty grateful to have such a strong community of entrepreneurs and community leaders that we get to hold up and celebrate.

 

 

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