Ahhh networking...and the, what 'should' be an easy answer, that is actually more complex than you think....
I went to an "Un-Networking" event this week hosted by the oh-so-awesome SMRT Pop Ups team which sought to give local female entrepreneurs a chance to connect, share, and in some cases, just straight up practice answering the question "What do you do?"
The expected/easy answer for me?: We are a photography company that specializes in commercial, corporate and editorial photography.
Even more broad? Well, we photograph people. People at work, people at play, and people doing the activities that matter most to them and their community.
But after taking some time to really think about it, I realized that still just didn't feel like it fully explains what we do. It felt flat to me, and it got me thinking about the reason we do the work we do...the reason we work specifically with businesses and organizations.
Now that is because we love getting to the heart of WHY people do what they do.
We understand that we, as a society, crave connection. We crave authenticity and experience, and so when a business or organization wants to engage with their audience, the best way to do that is by personalizing themselves, and creating that actual human connection to their organization. By showcasing employees, or the people behind what you do, you can not only show your audience what you do, but more importantly, WHY you do it.
As entrepreneurs ourselves, we love to celebrate businesses and organizations and the people behind them that build our communities, that are providing for their families and that are making a difference in this world in their own unique way. We can connect with their experience, their struggles, and their determination, and so it's our job to then take that connection and create images that can reflect that back to a broader audience.
Needless to say, the event left me thinking a lot about our work here at GBP. About the complexities of it-the human connection and interpersonal skills it takes, the mix of both technical and artistic sides of our business that constantly keep us on our toes. It was a great night to reflect on not only WHAT we do, but the WHY we do it. And it's got us feeling pretty grateful to have such a strong community of entrepreneurs and community leaders that we get to hold up and celebrate.