Marketing

2022...A big one!

So as I sat down to look at our 2022 year in review, I realized that in the entire last year I posted a whopping….TWO blog posts! And that, my friends, is how you know 2022 was absolutely bonkers…It wasn’t that we didn’t have stuff to share- it was that I was literally just too busy to sit down and write!

SO, sitting here sipping a coffee on this fine January day ( I can see blue sky and sun out there team!!) I figured it’s about time I got to that good old year end reflection…and what a year it was!

Looking back, I am realizing this was a year of a lot more larger scale, long term projects. So instead of a one-off shoot, we were looking at film projects that are expanding over the course of another year, and photo campaigns with multiple phases, often being released months after the actual shoot happened. 


We travelled for our National clients, and had our Manitobah Mukluks photos released in stores nation wide!

GBP and Nwtel make it to the Arctic Ocean! (Definitely no photoshop used here…)

Kendra Jessie for Manitobah Mukluks

We’re also seeing more of our larger clients taking full advantage of the fact we have taken our initially small (just Gary and I!) photo company back when we started, and developed into a full service production company…it seems like it all happened so fast, but turns out 14 years have gone by since we first got started!


It’s been really exciting (although I’d be lying if I didn’t also say stressful at times!) being in this industry during a time where such big shifts are happening. Now, it’s seen more and more that Photographers are also being asked to be Directors. Clients need both photography and film on the same campaigns, and in growing into a full service production company, that’s what we now offer to many of our clients.

One of the biggest things we have both talked about this year so many times, is how truly grateful we are for the clients we have that are putting their trust in us and empowering us to execute their vision. Having clients that trust in our process and our style is truly the biggest compliment. (And that also goes for the incredible agencies and collaborators we’ve gotten to work with as well. Aasmans, Cossette, Design Station, Pixie Ingram…so grateful!)

We also now have a full-time employee (Shout out to Stu!!) and a big team of amazing crew we bring on so that we can scale to whatever size production is needed depending on the project at hand. We are SO grateful to them all and if you don’t know them, you should definitely check them out as they are the DREAM TEAM!

From our RANDOM requests for props I didn’t even know were possible to find (Sweet Tara how you had an original 1950’s tanning reflector I still will never understand), to helicoptered in Hair Styling on top of a mountain (Victoria got her first helicopter ride this year!)…We are so grateful for this crew of talent that continues to join the team.

Tara Kolla: Our props, wardrobe and set design extraordinaire IG: @wishfactory

Akiko Allen: Make up artist and absolute pro

Victoria Williams: Hairstylist and seasoned helicopter passenger IG: @hairbyvictoriawilliams_

Caroline Westberg: Special effects mastermind!

Mike Code: Aerials, audio, and all around best energy on set

Dave Hamelin: Audio wizard, editor, film production pro

Henry Gilson: Production Assistant Champion

And special shout out to all the AMAZING Catering provided all year to our various productions. No job goes well if people are hungry…and these pros kept us fed with ridiculously delicious goods no matter the location or the weather! Alicat Catering IG: @alicatcatering, Bonton IG: @bontonandco, Caribou Crossing Coffee IG: @cariboucrossingcoffee

We also have been teaming up with other amazing Production companies in town which we are so damn grateful for. Getting to collaborate with other creatives, helping make large scale productions happen just never gets old. So much gratitude to both TSU North and Shot in the Dark Productions-here’s to many more collabs ahead!

TSU North and Manitobah Mukluks

We’re so stoked to be hitting the ground running this year-we’ve got some very meaningful and exciting projects in the works and although I don’t make resolutions, I will say I’ll try better to get on here and share a bit more this year.

Until then, here’s a few of the highlights of 2022…Grateful for what we’ve been able to create, and so looking forward to even more. 2023 let’s gooooooo!

Impaired Driving Campaign-HPW YG

Walk With Us-Manitobah Mukluks

Warm Hearts: Northwestel

Executive Portraits: Northwestel

Vancouver Infrastructure: Pomerleau