The Collective Good-Growing up and getting cozy

September 03, 2020

You know when you were younger, and you’d run into a parents friend and they would exclaim “Look at how big you’ve gotten! I remember you when you were just a baby!” and you’d blush and not know what to say? 
I’m now that friend, as I step into the multiple rooms of the Collective Good, seeing all that it’s grown up to be… I think to myself “I remember you, when you were just a little corner shop by the stairs here in the Horwoods mall, that could only fit one person at a time!”

Established in 2013, The Collective Good, owned and operated by Jen and Paul, has grown into one of Yukon’s most unique shops, bursting with treasures from beautifully crafted greeting cards, to Canadian clothing, jewelry, books and furniture. The variety of products featured in The Collective Good all have one thing in common-good design.

We recently did a two part shoot for them, first, capturing just a bit of the store itself, highlighting the different areas you can browse, and secondly, an apparel shoot to show off one of their newest unique products: The Handknit Yukon Coat of Arms Heritage Sweater.

Being a Yukon family run business ourselves, it is one of our favourite things to be able to work with and celebrate other family-run businesses. With this one, we got to get the whole crew together, just days before school started to take in one last quiet Yukon summer morning.

Lucky for us, Jen used her skills to not only find and purchase the perfect red pick up that matches their “Yukon Truck” design… (Ok, she may not have purchased it specifically for this photoshoot, but it sure did come in handy) but she also secured this iconic Yukon location which was an amazing backdrop to work with. (HUGE thank you to the Grant family for allowing us to do our shoot on their property.)

20-08-18_TCG Family Cabin104488_GBP_.jpg

We wanted to showcase the sweaters and truck t-shirts, but without them being the main ‘focus’ of the image…it’s more that they just fit into the scene naturally. A Yukon family, enjoying a beautiful little cabin experience. Looking good-with good design.

(Also, bringing in the ringer…Miss Honey didn’t hurt either. 10/10 dog model. Would work with again.)

Here’s to many more years of watching you grow Collective Good!

Turns out birding is awesome...

June 05, 2019 in commercial photography, Outdoors

Being commercial/industrial photographers, we have gotten to experience a lot over the years in terms of learning about different industries, programs and organizations. That’s one of our favourite things about our job is that we are constantly learning new things and getting to meet the awesome people that make up our community.

BUT one thing I can say that we have never come across before is Birding…until NOW that is!

We are so stoked to be working with Lotteries Yukon and Mosaic Communications on Lotteries’ new “What’s Your Recreation” campaign, which was just launched! Throughout the course of the year, we get to work with Yukoners around the Territory and get portraits of them out doing a variety of recreational activities

And you know what guys? Thanks to Tedd here, our first model of the series, it turns out we learned Birding is CRAZY COOL.

Like did you know Woodpeckers tongues are so long, they actually wrap around their entire skull to help protect their brains from concussions!?

LOOK AT THIS DIAGRAM IT’S INSANE:

https://www.birdwatchingdaily.com/news/science/woodpeckers-hammer-without-headaches/

And that’s just the start of it…Immature Eagles have longer wings than adults because they act like “training wheels” and the Arctic Tern (which we do get here in the Yukon) has the longest migration of any animal in the world!

BIRDS! Fascinating creatures…

All this to say, my world view on birds has been changed. I now get excited when I hear them. I’ve caught the birding bug….

Huge thanks to the awesome team behind this exciting campaign! It’s always so awesome to see our images “out in the wild” with design and we are so excited to see what else we get to capture along the way!

T1D. A Portrait Series

June 20, 2018

Earlier this spring we were lucky enough to be asked to do a portrait project for an amazing local organization called the Yukon T1D Support Network.

This organization provides peer supports, education, and advocacy for Yukon citizens diagnosed with Type 1 Diabetes, many of which are children.

As part of an awareness project, the organizers wanted us to create a series of portraits of various community members who are either diagnosed themselves, or are family members of people who are living with T1D.

We were so honoured to be able to work with such an inspiring group of people and were so excited with how they turned out.

If you, or someone you know has T1D and is looking for more support, advocacy, information or just a place to connect with some pretty amazing people-you should check out the Yukon T1D Support Network!